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A Google Business Profile allows you to list crucial information about your business, such as your website, physical address, business hours, and phone number. This ensures that potential customers can easily find and contact you.
However, one of the most impactful features of this profile is the ability to list your products and services. This not only informs your current customers but also helps attract new ones.
The impact of listing services on your Google Business Profile
Listing your services on your Google Business Profile is a straightforward yet powerful way to enhance your local SEO strategy, so you get found by more customers in your area. In a nutshell, when potential customers search for services you offer, your business is more likely to appear in their search results.
Listing services ensures the information customers find about your business is accurate and comprehensive. This is especially important if your business frequently updates its services, because Google places value on up-to-date information, and its algorithm registers when you make an update.
By regularly updating your profile, you ensure that no key service is overlooked, making it easier for customers to understand what you offer.
Where services appear
Your listed services will show up on most searches. They can also appear in desktop searches, particularly when someone is looking for specific services in your area.
On your profile, services are displayed under the “Info” section, making it easy for users to find.
How to add or edit services
Adding or editing services on your Google Business Profile is a user-friendly process. Here’s a step-by-step guide:
Step 1: Access your profile
Log in to your Google account and search for your business name. If your business has multiple locations, select the specific location you want to update.
Step 2: Head to the editing section
Depending on how you access your profile, click on “Info” (via Business Profile Manager) or “Edit profile” (via Google Maps or Google Search).
Step 3: Access your profile
Select “Services”: Click on “Services” to begin adding or editing.
Step 4: Add your services
Click “Add more services.” You’ll see suggestions based on your business type, but you can also add custom services. Just ensure your descriptions are clear and professional, without phone numbers, URLs, or prices.
Step 5: Edit existing services
Click on an existing service to update its details. Regular updates keep your profile accurate and relevant.
Step 6: Save changes
In the Business Profile Manager, you need to click “Save” to retain your changes. On Google Maps or Search, changes save automatically.
How to write an effective service description
When listing your services, clarity and simplicity are key. Overly detailed or complex descriptions can overwhelm potential customers.
Instead, aim for clear, concise descriptions that provide essential information.
For example, rather than just listing “Teeth Whitening,” specify the types of teeth whitening you offer. This not only informs potential customers but also sets realistic expectations.Click here for a full list of suggested services for the following industries:
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- Air Conditioning Contractors
- Auto Electricians
- Auto Glaziers
- Dentists
- Electricians
- Glaziers
- Locksmiths
- Mechanics
- Plumbers
- Tyre Shops
- Veterinarians
Conclusion
Adding products and services to your Google Business Profile is a simple yet powerful way to attract more customers. Regularly updating this information ensures potential customers always see accurate, relevant details about what you offer. Combine this with other optimization strategies, and you'll set your business apart from the competition. Start leveraging your Google Business Profile today, and watch your customer base grow.
