Why customer reviews matter

Turning your customers into loyal promoters is one of the most powerful ways to boost you higher in local search results, and improve visibility in Google Maps.  More than that, reviews shape decisions and build trust with potential customers.  Let's take a look!

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98% of consumers read local business reviews

Reviews have a tremendous influence on how people perceive your business. People trust the opinions and experiences of others to shape their decisions, so it's essential to have to actively monitor and manage your online reputation.

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87% of consumers use Google to evaluate local businesses

Google is hands-down the top platform that prospective customers use to check out local businesses. With a better bunch of Google reviews, new customers can quickly discover your business and know that you're trusted and reliable.

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49% of people trust reviews as much as recommendations from family and friends

Talk about the online grapevine!  With a tonne of positive reviews flooding your profile, customers can quickly identify you as a business committed to excellence, going the extra mile to ensure you leave your customers 100% satisfied!

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85% of people don't trust reviews over 3 months old

Fresh, frequent reviews are super important.  People seek recent feedback to ensure that the information they rely on is up-to-date and relevant, highlighting the importance of businesses consistently garnering fresh reviews.

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96% of people are looking for negative reviews specifically

Reviews shape the way people look at your business, ultimately guiding their decision to reach out... or not.  Negative reviews  tarnish trust and deter potential customers.  With a positive online reputation and image, you're in the best stead to outclass outmatch, and outrank the competition.

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57% go online weekly to find local business information

The internet has become an essential tool for finding local business information. A strong online presence and enhanced digital reputation means you'll be quick to capture the attention and interest of potential customers.

Sources we used for this page

PowerReviews: The Ever-Growing Power of Reviews (2023 Edition) | BrightLocal Local Consumer Survey (2023) | BrightLocal Local Consumer Survey (2023) | Search Engine Journal - 85% of Consumers Think Local Reviews Older Than 3 Months Aren't Important | PowerReviews: The Ever-Growing Power of Reviews (2023 Edition) | Search Engine Journal - 85% of Consumers Think Local Reviews Older Than 3 Months Aren't Important